PiggyBank Success Magazine

PiggyBank Success is 1 of 3 magazines for a class project with the intent of marketing to three different demographics using typography, photography, and layout. PiggyBank was specifically designed for first-time, newly-graduated college students who took out more loans than they would have liked and need extra help. The magazine’s mission is to provide financial advice for the new graduate to overcome financial debt. These magazines would serve their target market best by being available in all college institutions and, in addition, financial businesses and institutions.

Demographic

front cover

This layout and the chosen typography speak to the younger generation. I specifically chose a combination of transitional typefaces and San-serif fonts from the title and through each page. The selected fonts provide a welcoming levitas while maintaining a sense of negative space to give the reader a sense of veritas.

Magazine Title: Franklin Gothic Demi Condensed Regular, 60pt & Baskerville Old Face Regular, 79pt
Magazine Sub-head: Proxima Nova Thin, 21pt
Page Numbers: Proxima Nova Light, 50pt
Article Titles: Bell MT Bold, 14pt

masthead & article

Job Roles: Bell MT Italic, 10pt
Names: Minion Pro Regular, 10pt
B-Head: Proxima Nova Thin, 13pt
Print Disclaimer: Proxima Nova Thin, 7pt

Article Title: Bernard MT Condensed Regular, 70pt
Article Subhead: AlternateGothic2 BT Regular, 16pt
Body Copy: Bell MT Regular, 10.5pt
Article B-head: AlternateGothic2 BT Regular, 12pt

Back Cover

This is the ad I created for the back of PiggyBank Success magazine.

“Make sure…”: Proxima Nova Light, 38pt